Design Adoption Framework

With IBM’s success in design-led transformation becoming known, companies began asking for help in their own journeys. They wanted to know how we did it and how our approach might translate for them.

Challenges:

There was no codified approach to the transformation as a service offering.
There did not yet exist a single source of knowledge spanning all aspects of IBM’s design program.
The bill of materials necessary to enable the sales process had yet to be built.

We adapted the internal design-led transformation model to a framework and engagement model. This included a phased service offering, built to scale for the enterprise.

We then designed the program Playbook—a lightweight operating model, based on our pillars of adoption: People, Practices and Places. The Playbook was the foundation for the program outlining: mission, principles, success metrics and more.

A comprehensive bill of materials was created to give sales and delivery teams the tools they needed to understand the offering, quality client opportunities, sell and deliver the offering. Within the first six months, the materials had been dowloaded by over 400 IBMrs from 45 countries.

Finally, we led multiple successful client engagements with AT&T, Edward Jones and Bancolombia—each developing their own playbook and engagement model to drive their internal transformation.

”During my 20+ years at IBM, I have seen few offerings that were prepared with the same level of sophistication, user and organizational insight, and love to detail than Design Adoption.
- Gerhard Pfau, IBM Distinguished Designer, IBM

Design Adoption Framework

With IBM’s success in design-led transformation becoming known, companies began asking for help in their own journeys. They wanted to know how we did it and how our approach might translate for them.

Challenges:

There was no codified approach to the transformation as a service offering.

There did not yet exist a single source of knowledge spanning all aspects of IBM’s design program.

The bill of materials necessary to enable the sales process had yet to be built.

We adapted the internal design-led transformation model to a framework and engagement model. This included a phased service offering, built to scale for the enterprise.

We then designed the program Playbook—a lightweight operating model, based on our pillars of adoption: People, Practices and Places. The Playbook was the foundation for the program outlining: mission, principles, success metrics and more.

A comprehensive bill of materials was created to give sales and delivery teams the tools they needed to understand the offering, quality client opportunities, sell and deliver the offering. Within the first six months, the materials had been dowloaded by over 400 IBMrs from 45 countries.

Finally, we led multiple successful client engagements with AT&T, Edward Jones and Bancolombia—each developing their own playbook and engagement model to drive their internal transformation.