Genesys needed a way to create internal alignment, across all of its regions, around communicating and co-selling its partnership with Amazon Web Services.
Challenges:
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The existing sales materials were different from region to region.
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The materials leaned heavily on technical terms instead of customer value.
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The materials could not be leveraged by Amazon Web Services; only Genesys.
The team ran several workshops to create alignment around key users and what the overall value proposition was for them. Our questions were, how might we:
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Build our co-selling materials with empathy as a driver.
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Ensure customer-focused messaging is consistent across regions.
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Create cross-regional messaging that can be utilized by both Genesys & AWS.
Within three months, we drafted new assets around agreed upon user archetypes, one overall value proposition message, and built more empathy and alignment across the disparate marketing groups.
